Why We Feel Broke Even When We’re Not: The Great Consumer Sentiment Mystery
The economy says we’re thriving. We say we’re struggling. Who’s right? Everyone — and no one. Let’s crack a strange case. Since 2017, the RBI’s Consumer Confidence Index has hovered below 100 — a number that, in economist-speak, means: “meh, not feeling it.” For nearly eight years, India’s urban consumers have reported persistent pessimism. And […]
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